Friday, December 14, 2012

Good taste, great pairings with San Miguel Lifestyle Brews

You know how significant and remarkable a brand is when it becomes synonymous to the product. Take the case (no pun intended) of San Miguel Beer. You’ll definitely think about SMB when you talk about beer, right?

San Miguel has been a partner of many Filipinos for more than 120 years now--- that’s even before the Philippines had Emilio Aguinaldo as its first president. After 15 Presidents and counting, two world wars, countless events and celebrations in every part of the country and numerous Filipinos conquering the world , San Miguel Beer continues to be a part of Pinoy life, both in good and bad times.  

Memories of my SMB moments suddenly hit me from left to right. From my first puppy love heart ache in high school to a successful thesis defense presentation in college and from my last night in Saipan after a two-year overseas stint to my fun-filled wedding day, a bottle or can of San Miguel is in my hands to join me in some of the most memorable days of my life.

I’m sure I am just one of the millions out there who share the same sentiments about beer, the first alcoholic beverage known to civilization. Just a quick fact: The first product humans made from grain and water before learning to make bread was beer.   

Today, San Miguel Brewery, Inc.  is considered to be the largest producer of beer in the country with five breweries strategically located across the Philippines and a highly developed distribution system serving approximately almost half a million retail outlets.

Throughout the rich history of the brand, San Miguel grown into an array of popular beer products catering to the distinct tastes and preferences of consumers across all segments and markets in the Philippines. Competitors come and go. Although some of them have managed to stay, being the brand of choice of beer drinkers has always been and forever be San Miguel.

And just when we thought the we have already seen (and tasted) all the best that the brand can offer to its loyal customers, San Miguel has created a trio of its finest, internationally recognized, award-winning brews San Miguel Premium All-Malt, San Miguel Super Dry and Cerveza Negra, or collectively known as the San Miguel Lifestyle Brews.  

I have tried each of the said brews in different occasions and I must say that San Miguel Super Dry, still the first and only dry beer in the country, seems to have captured my taste bud. A bottle or can of it delivers a clean, crisp, dry taste and elegant finish that I’ve always looking for a drink. It’s definitely perfect after a toxic work schedule or a tiring weekend house chores. It makes me feel relaxed with its soothing taste in every sip. Truly, the perfect way to end a productive day.

But for me, the best time to have a dose of this brew is while watching an action-packed sports spectacle at home. I’ve been a sports buff ever since and there are only three things I need when I am in front of the TV to make sure that I enjoy every minute of game: something to drink, something to eat and someone to serve them to me. The first two items is automatic San Miguel Super Dry and anything from the food stall just outside our house. The third item is negotiable as long as I promised my wife that I’ll only have a few rounds of beer that night.

Street food (fish balls, kikiam, kwek-kwek, isaw and the likes) plus my San Miguel Lifestyle Brew spells SMB  as in Satifasction to My Belly. I’ve been a sucker of these guilty pleasures specially fish balls  since I was a kid and I think I’ll continue to stick with this yummy treats on sticks now that I have found a perfect combination with Super Dry with its smooth swabe taste! Ahhh! Isang round pa! Not of boxing but with my fave drink.

Times like these can make any man one happy soul. All my senses are perked up as I open a can: I can hear the pop as I twist lift the lid, smell the irresistible scent, taste the best beer in the world and feel it go through my throat smoothly. And my sixth sense tells that I am for great night with a plate of food treats in the side.

Indeed, good taste, great pairings with San Miguel Lifestyle Brews is a drinking experience that’s above the ordinary!  

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